What we do.
Five services, delivered by one team, running one stack. Take the lot or take the pieces you need — we're built to flex to the brief.
AI Planning
AI-informed planning and execution.
Our planning layer combines senior media operators with AI-driven tools that optimise campaigns against real-time data and objectives. We use AI where it genuinely improves the output — audience modelling, bid optimisation, creative permutations, attribution — and keep humans in the driver’s seat for strategy, judgement and client relationships.
What that includes
- Audience modelling and first-party data activation
- Bid and budget optimisation across channels
- Creative testing at speed and scale
- Incrementality testing and attribution modelling
Activation
Activation across every channel that matters.
We activate across the full digital and social landscape, with in-house trading — not subcontracted to a third party. Every channel is run by a specialist who knows the platform, the pricing dynamics and the measurement quirks. Everything reports back into one view.
Channels we activate
- Programmatic display, video and high-impact
- BVOD (7plus, 9Now, SBS On Demand, 10 play)
- YouTube
- Paid social (Meta, TikTok, LinkedIn)
- Digital audio and podcasts
- Digital out of home
- Google Ads Search and Performance Max
SEO & Creative
Organic visibility and campaign creative.
Paid media without organic visibility leaves performance on the table. Organic without paid scale can’t keep up with growth. We run both — with creative capability stitched in so campaigns aren’t held back by asset delays or off-strategy work.
What that includes
- Technical SEO, on-page optimisation and content strategy
- Campaign creative concept, production and iteration
- Creative testing frameworks to identify what resonates
- Asset production at the pace paid activation actually needs
Web Design
Conversion-ready websites and landing pages.
A paid media campaign is only as good as the landing experience it points at. Our web design capability builds and optimises the destinations that turn clicks into customers — full sites, campaign landing pages and funnel rebuilds.
What that includes
- Conversion-focused landing page design and development
- Site architecture and UX for performance
- Ongoing A/B and multivariate testing
- Analytics instrumentation and tag management
Account Service
Best-in-market account service.
Our account management is not an administrative layer. It’s the pillar the whole engagement sits on. One senior lead owns the relationship, the roadmap and the reporting — with the authority to make decisions without convening a committee.
What that includes
- One senior point of contact, not a rotating cast of account managers
- Weekly performance reviews with written commentary
- Monthly strategic reviews with senior leadership
- Quick turnaround times and workable SLAs — not ones that exist to manage expectations down
- Slack / Teams integration where you want it
Full service when you need it. Modular when you don't.
Ad Assembly is built to work two ways. For brands, we operate as your full digital performance function — from planning to activation to reporting. For independent agencies, we plug in behind the scenes as your managed service partner — your client relationship, our delivery.
If you only need a slice of what we do (just programmatic, just search, just account management on top of an in-house team), that works too. The model flexes to the brief.