How we work.
A full-funnel approach, an agnostic tech philosophy, and a campaign management discipline that doesn't let performance slip.
Full-funnel, from awareness to conversion.
We plan and activate across the whole funnel, because the funnel doesn’t work in parts. Awareness without consideration doesn’t convert. Conversion without awareness burns out. Every campaign we run is mapped to where your audience actually is — and moves them to where you need them to be.
Awareness
Broad targeting of your key demographic to maximise top-of-funnel reach and presence.
Consideration
Targeting specific stakeholders who may be in-market for your product or service.
Conversion
Targeting people highly likely to convert — retargeting, look-alikes, high-intent signals.
Agnostic by design.
We’re not tied to any single platform or tech stack, which means we pick the right tools for every brief. Our technology posture rests on five principles:
Agnostic by design — No platform allegiances, no vendor rebates distorting our picks. The tools we use are the tools the brief actually needs.
AI & audience platforms — Best-in-market AI and audience solutions for advanced targeting and insight capabilities — including exclusive access to market-first tech.
Built around the brief — Every engagement is architected from the ground up. The stack aligns to your objectives and scale, not the other way around.
Activation-led integration — We design tool deployment within the media mix so activation is seamless and measurable — no unnecessary tech layering.
Future-proof and flexible — The landscape moves. Our model moves with it. We’re continuously testing, integrating and refining new technologies.
Every channel that matters.
We run across the full spread of digital media — from programmatic display and video to the walled gardens, audio and DOOH. Each channel is covered by a specialist in-house.
Programmatic display
Premium inventory on relevant, high-traffic sites with precise category, demographic and psychographic targeting.
High impact
Takeovers, skins, interstitials and rich media formats that dominate screen presence and drive recall.
BVOD
Premium broadcaster inventory (7plus, 9Now, SBS On Demand, 10 play) with TV-like attention and cross-screen reach.
Programmatic video
High-quality in-stream and out-stream placements across leading publishers, streaming platforms and connected TV.
YouTube
Intent and interest-based targeting, diverse ad formats (skippable, non-skippable, bumper, in-feed), and advanced optimisation.
Meta (Facebook & Instagram)
Full-funnel impact across feeds, stories, reels and video, with rich first-party targeting.
B2B targeting by job title, industry, company, seniority and skills. Native lead gen forms and conversion tracking.
TikTok
Native feed experiences, trend-led creative testing, and interest/behavioural targeting for highly engaged audiences.
Digital audio
Premium inventory across streaming platforms, podcasts and digital radio, with high-attention listening environments.
Digital out of home
Premium digital screen networks with location and time-of-day targeting, plus mobile exposure measurement.
Google Ads Search
High-intent keyword targeting with smart bidding and conversion tracking.
Performance Max
Unified campaigns across Search, Display, YouTube, Gmail and Discover, with goal-based AI optimisation.
Six ways we reach the right audience.
1st-party audience targeting — Email addresses of existing, previous and potential customers — served ads across devices, on premium brand-safe inventory, with GA4 audiences for granular precision.
3rd-party audience targeting — Premium 3rd-party datasets for category, demographic and psychographic targeting across high-traffic sites in specified locations.
Hyper-local targeting — Latitude/longitude-level targeting across Australia. Map priority locations at national or state level and overlay age, income and behaviour. Conquest targeting available for competitor locations.
Contextual targeting — Ads served in articles and content clusters your audience is actively reading. Custom keyword segments ensure alignment with current information needs.
Look-alike audience targeting — Key interest and behaviour signals from your engaged audience, modelled into a similar target group — scalable reach with improved relevance and ROI.
Retargeting — Pixel-driven targeting for users who’ve visited the site but haven’t converted. Drives the final stage of the funnel.
Optimisation is a discipline, not a monthly task.
Continuous monitoring
Our team optimises campaigns several times each week to maximise KPI performance. Not once a month. Not when the quarterly review lands.
AI-driven optimisation
Real-time performance data pushed into automated intelligent tools that adjust bids, budgets and audiences at machine speed.
A/B testing
Strategic creative testing to identify the most resonant messaging and visuals — built into every campaign structure.
Dynamic budgeting
Budgets shifted in real time to the highest-performing channels for maximum ROI. No waiting for next month’s review to redeploy spend.
One set of numbers, in real time.
Bespoke real-time dashboard — Track your campaign’s performance live, in high detail. No waiting on weekly decks. Designed to surface the numbers that change decisions, not the ones that fill pages.
Monthly and end-of-campaign insight reporting — Custom analysis, strategic recommendations and next-quarter direction — delivered at every month-end and at campaign close. Written by the senior lead, not auto-generated.
Built on experience. Backed by tech.
01 · Insights first
We integrate our technology with your assets to understand the best audiences to target — before any campaign goes live.
02 · Full visibility
Pre-campaign insights, top-line dashboards for management and detailed metrics for marketers. Everyone sees what they need to see.
03 · Traders + data + AI
Programmatic traders, data science and AI combined to optimise toward the best commercial outcomes — not vanity KPIs.
Sound like how your media should be run?
A 20-minute intro call. No pitch deck. Just a conversation about what you're trying to deliver and whether Ad Assembly is the right fit.